The brand of print : marketing paratexts in the early English book trade / by Andie Silva
LivresLangue: anglais.Éditeur : Leiden, Boston : Brill • C 2020Description : 1 vol. (VI-250 p.) ;
25 cmISBN: 978-90-04-41023-7; 90-04-41023-6.Collection : Library of the written word. The handpress world, 2405-5174, 56 • Library of the written word (Print), 1874-4834, 76Résumé : "The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts." [Jaquette]Sujet - Nom commun: Livres, Industrie et commerce -- Grande-Bretagne 16e siècle | Livres, Industrie et commerce -- Grande-Bretagne 17e siècle | Paratexte -- Grande-Bretagne Histoire 
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| Type de document | Site actuel | Collection | Localisation | Cote | Statut | Date de retour prévue | Code à barres | Réservations | |
|---|---|---|---|---|---|---|---|---|---|
| Prêt normal | Enssib | Papier | Pôle Histoire du livre et des bibliothèques | 002 PAR s (Parcourir l'étagère(Ouvrir ci-dessous)) | Disponible | 9082623 |
Numérotation dans la collection principale : volume 76
Bibliogr. p. [211]-240. Notes bibliogr. Index
"The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts." Jaquette
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