The library marketing toolkit / Ned Potter
LivresLangue: anglais.Éditeur : London : Facet Publishing, cop. 2012Description : 1 vol. (xxii-218 p.) :
ill. ;
24 cmISBN: 978-1-85604-806-4.Sujet - Nom commun: Bibliothèques Marketing | Bibliothèques, Relations publiques | 132895994
Voir dans le SUDOC
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
| Prêt normal | Enssib | Papier | Pôle Les bibliothèques | 021 MAR p (Browse shelf(Opens below)) | Available | 853654G |
Bibliographie (p. [201]-203). Index.
Introduction Seven key concepts for marketing libraries Strategic marketing The library brand Marketing and the library building An introduction to online marketing Marketing with social media Marketing with new technologies Marketing and people Internal marketing Library advocacy as marketing Marketing special collections and archives A final word on marketing libraries Appendix: Glossary of Web 2.0 tools and platforms
There are no comments on this title.