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The library marketing toolkit / Ned Potter

LivresAuteur principal: Potter, Ned, AuteurLangue: anglais.Éditeur : London : Facet Publishing, cop. 2012Description : 1 vol. (xxii-218 p.) : ill. ; 24 cmISBN: 978-1-85604-806-4.Sujet - Nom commun: Bibliothèques Marketing | Bibliothèques, Relations publiques | 132895994Voir dans le SUDOC
Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
Prêt normal Enssib Papier Pôle Les bibliothèques 021 MAR p (Browse shelf(Opens below)) Available 853654G
Total holds: 0

Bibliographie (p. [201]-203). Index.

Introduction Seven key concepts for marketing libraries Strategic marketing The library brand Marketing and the library building An introduction to online marketing Marketing with social media Marketing with new technologies Marketing and people Internal marketing Library advocacy as marketing Marketing special collections and archives A final word on marketing libraries Appendix: Glossary of Web 2.0 tools and platforms

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