Marketing and the library / Gary T. Ford, editor
LivresLangue: anglais.Éditeur : New York : Haworth Press, c1984Description : 80 p. :
ill. ;
23 cmISBN: 0-86656-307-5.Note de contenu: Introduction / Gary T. Ford Megatrend marketing / Barbara Conroy Library market segmentation / Anne J. Matthews The ABC's of implementing library marketing / Andrea C. Dragon, Tony Leisner Distribution of the library's product / Darlene E. Weingand Marketing myopia / Theodore Levitt Sujet - Nom commun: Public relations -- Libraries | Libraries -- Marketing 
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| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
| Communication réserves | Enssib | Papier | Réserve 2 | R-00787 (Browse shelf(Opens below)) | Available | 9529032 |
"Has also been published as Journal of library administration, volume 4, number 4, winter 1983"--T.p. verso
Includes bibliographical references.
Introduction / Gary T. Ford Megatrend marketing / Barbara Conroy Library market segmentation / Anne J. Matthews The ABC's of implementing library marketing / Andrea C. Dragon, Tony Leisner Distribution of the library's product / Darlene E. Weingand Marketing myopia / Theodore Levitt
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