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Marketing and the library / Gary T. Ford, editor

LivresAuteur secondaire: Ford, Gary T.Langue: anglais.Éditeur : New York : Haworth Press, c1984Description : 80 p. : ill. ; 23 cmISBN: 0-86656-307-5.Note de contenu: Introduction / Gary T. Ford Megatrend marketing / Barbara Conroy Library market segmentation / Anne J. Matthews The ABC's of implementing library marketing / Andrea C. Dragon, Tony Leisner Distribution of the library's product / Darlene E. Weingand Marketing myopia / Theodore Levitt Sujet - Nom commun: Public relations -- Libraries | Libraries -- Marketing Voir dans le SUDOC
Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
Communication réserves Enssib Papier Réserve 2 R-00787 (Browse shelf(Opens below)) Available 9529032
Total holds: 0

"Has also been published as Journal of library administration, volume 4, number 4, winter 1983"--T.p. verso

Includes bibliographical references.

Introduction / Gary T. Ford Megatrend marketing / Barbara Conroy Library market segmentation / Anne J. Matthews The ABC's of implementing library marketing / Andrea C. Dragon, Tony Leisner Distribution of the library's product / Darlene E. Weingand Marketing myopia / Theodore Levitt

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