Marketing and the library / Gary T. Ford, editor


Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Communication réserves | Enssib | Papier | Réserve 2 | R-00787 (Browse shelf(Opens below)) | Available | 9529032 |
"Has also been published as Journal of library administration, volume 4, number 4, winter 1983"--T.p. verso
Includes bibliographical references.
Introduction / Gary T. Ford Megatrend marketing / Barbara Conroy Library market segmentation / Anne J. Matthews The ABC's of implementing library marketing / Andrea C. Dragon, Tony Leisner Distribution of the library's product / Darlene E. Weingand Marketing myopia / Theodore Levitt
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