Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Réjean Savard
E-booksLangue: anglais.Mention d'édition: [Online-Ausg.]Éditeur : Berlin [u.a.] : de Gruyter Saur, 2011ISBN: 978-3-11-026353-4.Collection : IFLA publications, 0344-6891, 145A pour autre édition sur un support différent : Marketing libraries in a Web 2.0 world, edited by Dinesh Gupta and Réjean Savard, Berlin, De Gruyter Saur, 2011, 1 vol. (XIV-161 p.), IFLA publications, 978-3-11-026331-2Autre type de relation : Marketing libraries in a Web 2.0 worldRésumé : Biographical note: Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, IndiaMain description: Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 toolsSujet - Nom commun: Web 2.0 | Marketing | Bibliothek | World Wide Web 2.0 Sujet - Forme: Actes de congrès Sujet: Göteborg ‹2010› | Kongress Ressource en ligne : Accès au texte intégral
Voir dans le SUDOC
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
| En ligne accès réservé | Enssib | Ressource électronique | Pôle Les bibliothèques | e-book 021 MAR m (Browse shelf(Opens below)) | Available |
Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress
Papers in English and French
La pagination de l’édition imprimée est de 161 p.
Titre provenant de l’écran d’accueil
L'impression de ce fichier génère PDF-Dateien: XIV, 161 p.
L'accès complet à la ressource est réservé aux usagers des établissements qui en ont fait l'acquisition
Notes bibliogr.
Online edition 2011
Biographical note: Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India
Main description: Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools
Nécessite navigateur et un lecteur de fichier PDF
There are no comments on this title.