Marketing your library's electronic resources [Texte imprimé] : a how-to-do-it manual for librarians / Marie R. Kennedy & Cheryl LaGuardia
LivresLangue: anglais.Éditeur : Chicago : Neal-Schuman, an imprint of the American Library Association, 2013Description : 1 vol. (XXI-177 p.) :
ill. ;
28 cmISBN: 978-155570-889-4; 1-555-70889-7.Collection : How-to-do-it manuals for librarians • How-to-do-it manualRésumé : "It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding"--Publisher informationSujet - Nom commun: Bibliothèques -- États-Unis -- Marketing Études de cas | Bibliothèques -- Information électronique Marketing | 035536411Marketing 
Voir dans le SUDOC
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
| Prêt normal | Enssib | Papier | Pôle Les bibliothèques | 025.07 NUM k (Browse shelf(Opens below)) | Available | 8445666 |
Bibliogr. en fin de chapitres. Index
"It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding"--Publisher information
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