Marketing your library [Texte imprimé] : tips and tools that work / edited by Carol Smallwood, Vera Gubnitskaia and Kerol Harrod ; foreword by Michael Germano

Notes bibliographiques. Index.

The art of personal selling : techniques for library marketing / Wayne E. Finley Brand management strategies for information services / Christine A. Olson Developing and launching a successful library messaging campaign / Christina Stoll Marketing principles : school libraries and beyond / Lesley S.J. Farmer Marketing public libraries : an international perspective / Deborah Lines Andersen and David F. Andersen Growing a culture of marketing : the Smith library experience / Rosalind M. Ram, Becky Lynn DeMartini, and Zoia Zeresa Adam-Falevai Establishing the library in the cultural fabric of the community : ten tips for linking the library to the world / Barry K. Miller Community outreach at the Goddard Space Flight Center Library / Kathleen Monaghan, Ann Marland Dash, and Bridget Burns Low cost/no cost, high reward : successful programming in a difficult economy / Paul S. Edwards Marketing small and rural public libraries / Michelle A. McIntyre and Melinda Tanner Marketing our library through charitable causes / Anna Ercoli Schnitzer Local heroes storytime generates "marketing gold" in community partnerships / Elisabeth Newbold and June Engel Flaunt it if you've got it! / Karen J. Wanamaker Your own best advocate : how to justify a media specialist's position / Melissa Purcell Successful publicity for the 21st century library : blending traditional library marketing with recruitment to the profession / Sheila Smyth Gaining coverage : connecting and communicating with the media / Anna Cangialosi and Sara Wedell Interacting with other entities using social media / Michaela D. Willi Hooper and Emily Scharf Blinding glimpses of the obvious : the simple things that will unleash your library's star power / Joanne King Community outreach : downtown scavenger hunt and business holiday discounts / Mary Lou Carolan The why, what, who, when, and how of library community partnerships / Jennifer L. Hopwood Reaching out to the campus community through a student advocacy group / Cynthia M. Akers and Terri Pedersen Summey Library services fair : putting friendly faces with valuable services / Kaley Daniel and Kimberly Vardeman Selective (and subtle) marketing of library instruction / Mark Aaron Polger and Karen Okamoto Lions and tigers and fairs, oh my! / Ramona Lucius The crabby librarian : community icon and social media star / Melanie A. Lyttle and Shawn D. Walsh